Building the Largest Travel Data Co-op in the World
Earlier this year at the NYU International Hospitality Industry Investment Conference, Marriott CEO Arne Sorenson described a battle that hotels are fighting on all...
Modeling Hotel Profitability Based on the Latest U.S. Hotel Data
For several years, STR has produced an estimate of total revenues and gross operating profit for the U.S. lodging industry. For 2016, we reported...
Identifying the “Shadow Guest”
Identifying the “shadow guest”—or the unknown guest—presents an opportunity for digital marketers to increase their contact list for future retargeting. Touchpoints and technology can...
Paying the Intermediaries: An Analysis of Hotel Commissions
The increasing incidence of intermediaries selling hotel rooms and other services is a major topic of discussion among U.S. hotel owners and operators. From online...
Data-Driven OPEX Energy Upgrades Manage Risk During Economic Downturns
Predictability is good for business, yet remains rare in the hospitality industry where volatility is legendary. While hoteliers have enjoyed a decade of transformational...
Top 10 Hotel Technology Trends to Watch
Hotels are exploring innovative technologies to better serve guests throughout their stay and help them remain top of mind with consumers. Chains, in particular,...
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Five Hotel Companies Among Fortune’s 100 Best Companies to Work For
Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
What Are Your True Variable Costs Per Occupied Room?
Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
12 Ways To Increase Hotel Security
Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
