Auberge Resorts Appoints Craig Reid President and CEO

AUBERGE RESORTS CRAIG REIDMILL VALLEY, Calif.—Auberge Resorts, developer, operator, and owner of boutique luxury resorts, residences and private clubs across North America, announced that Craig T. Reid, president of hotel pperations, Americas, at Four Seasons Hotels and Resorts, will join the company as president and chief executive officer. Reid, who oversaw a region of more than 40 hotels and resorts during a career with Four Seasons that spanned three decades, will lead Auberge Resorts as it expands internationally through new projects in the United States, the Caribbean, Latin America, Europe and Africa. Reid will report to current CEO and Founder Mark Harmon, who will assume the role of managing partner.

“Craig Reid’s experience, knowledge, and relationships will be a game-changer for us,” said Harmon. “His impressive career spanning all aspects of hotel development and management makes him exceptionally suited for this role. Craig represents the best of the best: not only is he a superb businessman at the height of his game, he is also highly respected for his leadership and character. I couldn’t be more pleased that he is joining our team.”

A dynamic and respected hospitality industry leader, Reid was most recently responsible for setting the strategic direction for Four Seasons hotels in Canada, the U.S., and Latin America, a region that spanned seven time zones. He had held the title of president of hotel operations, Americas, since 2011.


Auberge Resorts recently announced that it secured a strategic investment from Friedkin Capital Partners to expand its presence internationally through new projects in the United States, the Caribbean, Mexico, Europe and Africa.