This week, Accor officially added 21c Museum Hotels into its MGallery Hotel Collection, a global network of more than 100 boutique hotels in 26 countries, marking the arrival of the MGallery brand to North America. Accor acquired an 85 percent stake in 21c Museum Hotels last year.
21c Museum Hotels – MGallery will maintain 21c’s vision of combined contemporary art museum, boutique hotels, and chef-driven restaurants, and preserve the singular personality, style, and story of each individual property. 21c will be fully integrated into the MGallery collection.
“MGallery was first created in 2008 to share a new vision of high-end, boutique accommodation featuring highly emotive experiences designed to be inspiring, engaging, and richly imbued with character,” said Yohan Amiot, vice president brand management, MGallery. “This ambition gave rise to a collection of unique storied boutique hotels that are captivating, memorable, and individually-styled. As sought out addresses for those who relish memorable experiences, bespoke design and off-the-beaten-track moments, each MGallery hotel is remarkable for its singular personality and is deeply rooted in the destination’s history.”
“We are honored to welcome 21c Museum Hotels into the MGallery family,” Amiot added. “21c envisions a new kind of hospitality, which promotes accessible, unexpected, and innovative arts, cultural and culinary experiences for guests and locals alike, globally connected to contemporary culture, yet firmly rooted within each local community. The 21c brand is the perfect complement to MGallery’s concept of bespoke, creative hospitality for lovers of travel, the arts, and immersive experiences.”
21c Museum Hotels – MGallery currently includes eight properties in Bentonville, Cincinnati, Durham, Kansas City, Lexington, Louisville, Nashville, and Oklahoma City. Additional projects are in development in Chicago, slated for debut in late 2019, and Des Moines.
The brand also just announced that 21c Museum Hotels has been selected as the brand and management company for a combination boutique hotel, contemporary art museum, and independently branded, chef-driven restaurant anticipated to open in the restored YMCA building in downtown St. Louis in late 2020.
“We are embarking upon an exciting period of growth for 21c Museum Hotels and the MGallery Hotel Collection,” said Chris Cahill, deputy chief executive officer, Accor. “Marrying 21c’s exceptional and distinctive brand with the influence of the MGallery collection and strength of Accor’s global platform deepens the full range of unparalleled experiences available to our guests. The official North American introduction of the MGallery brand marks the continued expansion of our lifestyle ‘boutique’ footprint.”
21c will also officially join Le Club AccorHotels as of April 1, 2019.