To say that things have changed for the hotel industry since the last time LODGINGpublished a spotlight on management companies is a gross understatement. In April of last year, occupancies plummeted to previously unseen lows and the industry has been slow to rebound. There’s hope on the horizon, though. CBRE Hotels Research recently reported that it is forecasting an average national occupancy level of 43 percent during the first half of 2021, which then accelerates to 55.1 percent in the second half of the year. Now, hoteliers are tasked with leaving behind the survival mindset that they’ve had to embrace over the past year in favor of a recovery mindset. Switching gears after spending so long focused on survival might take some time, and hoteliers may be looking for assistance in moving their properties past the pandemic—that’s when a hotelier may choose to partner with a third-party manager.
Editor’s note: The following list is in alphabetical order.
Driftwood Hospitality Management’s portfolio includes hotels across the United States and Costa Rica. Driftwood’s portfolio consists of a broad cross selection of branded hotels ranging from full-service to limited-service including midsize and extended stay, as well as independent, boutique, and resort properties. Driftwood has proven to be successful in developing new hotels and hotel takeovers, repositioning properties, and optimizing hotel operations. And Driftwood’s mission is to grow the company strategically, acquire existing properties in targeted markets, and take under-performing properties to higher levels.