COVID-19 significantly altered the hospitality landscape as hoteliers responded to changing
market conditions and evolving pandemic-era guidelines. U.S. hoteliers have had to make tough decisions since March 2020, laying off or furloughing staff, scaling back amenities, and even shutting their doors. Although demand has begun to recover and has even outpaced pre-pandemic levels in some markets, recovery for the industry as a whole is still underway, and hoteliers will need to continue to make smart decisions for their businesses to make up for the past year’s losses and survive into the future. To help hoteliers looking to team up with a franchise partner, LODGING is this year spotlighting over 100 brands as part of its online guide to franchising.
The following companies are listed in alphabetical order.
Cobblestone Hotels
COMPANY SNAPSHOT
Total number of properties: 147 (all franchised and all in the U.S.)
Rewards program: Cobblestone Rewards
Contact: Robyn Hansen, rhansen@cobblestonehotels.com
| BRAND | FRANCHISING SINCE | CHAIN SCALE | FRANCHISE FEES | PROPERTIES IN SYSTEM | ROOMS IN SYSTEM |
|---|---|---|---|---|---|
| Boarders Inn & Suites by Cobblestone | 2012 | Upper Midscale | Application: $2,500 Initial: $30,000 Royalty: $2.00 per day per month multiplied by the number of guestrooms at the franchised location calculated based on a 30-day month or 5% of monthly GRR Marketing: $0.75 per room per month based on 30-day month | 17 | 895 |
| Centerstone | 1993 (Cobblestone purchased in 2018) | Upper Midscale | Application: $2,500 Initial: $30,000 Royalty: $2.00 per day per month multiplied by the number of guestrooms at the franchised location calculated based on a 30-day month or 5% of monthly GRR Marketing: $0.75 per room per month based on a 30-day month | 3 | 279 |
| Cobblestone Inn & Suites/Cobblestone Hotel & Suites | 2012 | Upper Midscale | Application: $2,500 Initial: $40,000 Royalty: $3.50 per room per day per month based on a 30-day month Marketing: $0.75 per room per month based on a 30-day month | 108 | 4,896 |
| Key West | 1993 (Cobblestone purchased in 2018) | Economy | Application: $2,500 Initial: $15,000 Royalty: $1.50 per day per month multiplied by the number of guestrooms at the franchised location calculated based on a 30-day month or 5% of monthly GRR Marketing: $0.75 per room per month based on a 30-day month | 20 | 963 |
