ISTANBUL—Wyndham Hotel Group has officially launched a new Turkish-language website to support its rapid expansion in the market. Yesterday, the company announced three new hotels in Turkey, bringing its number of properties in the country to 30. These properties are under the Wyndham Hotels and Resorts (four hotels), TRYP by Wyndham (two hotels), and Ramada (24 hotels) brands.
Hotels across all three brands are now bookable on a single Turkish-language website, www.wyndhamhotelgroup.com.tr. The launch of the platform, which includes content and promotions for Turkish-speaking markets, is part of Wyndham Hotel Group’s overall strategy to drive more bookings directly through proprietary online distribution channels.
“I’m thrilled that as the market leader in Turkey, we are able to support our brands and provide direct access to guests in-language,” said Rui Barros, Wyndham Hotel Group’s senior vice president and managing director, Europe, Middle East, Africa and Indian Ocean. “Our new Turkish website will enable us to better serve the growing number of travelers in the market as well as help us deliver more bookings to our hotels at the highest rates and the lowest cost of distribution.”
