PARSIPPANY, New Jersey—Wyndham and Groups360 announced the rollout of GroupSync Marketplace across 5,600 Wyndham hotels for group bookings. The shift is a change not just for traditional travel planners (meetings, weddings, and events) but also those in infrastructure-centric fields like construction and logistics, whose crews need to spend weeks if not months on the job, sometimes with a short 24-hour notice.
Through GroupSync, travel planners and managers can browse real-time rates and availability at participating hotels and book 10 to 50 rooms without needing to contact the hotel or engage in a traditional RFP—saving valuable time. Meeting space for events can also be booked at hotels when needed and where available.
“We’re always looking for new ways to make it simpler and easier for clients to do business with Wyndham. Whether it’s a family reunion, a youth sports tournament, or a three-month-long bridge repair project—GroupSync makes it simple for groups to find the right hotel at the right price and book on the spot,” said Angie Gadwood, SVP global sales, Wyndham Hotels & Resorts.
“Wyndham is one of the world’s leading hospitality companies and their portfolio is unique in that it represents key property categories that expand GroupSync’s Instant Booking inventory. In bringing their U.S. portfolio on board, we’re able to deliver a broader, more robust, more inclusive offering—one that’s better equipped to meet the needs of all travel planners and managers,” said Kemp Gallineau, CEO, Groups360.
Wyndham’s collaboration with Groups360 is the latest in efforts to help its hotels tap into a multi-year, infrastructure-related travel boom and what it believes is a ~$3.3 billion revenue opportunity for franchisees. Last year, the company expanded its global sales force by 25 percent, and more recently deployed new tools to help sellers identify and capture infrastructure-related opportunities for franchisees.
Groups360 and GroupSync are also a part of the Wyndham Business program, which, through a suite of tools and resources, aims to help make business travel easier. The program caters to small and mid-size business owners, travel advisors, travel buyers, meeting planners, and more.