WICHITA, Kans.—WoodSpring Hotels, operators of the Value Place and WoodSpring Suites brands, have unveiled a new interior design package for their WoodSpring Suites brand at the annual Lodging Conference in Phoenix, Ariz. The new design package, called “Refreshingly Simple,” creates the fresh atmosphere desired by today’s extended stay guests, who often stay for weeks at a time. Refreshingly Simple reflects the brand’s WoodSpring name and down-to-earth personality by incorporating elements of nature throughout the hotel complemented with bright accent colors and clean white bedding. The company partnered with design and architecture firm Gensler on the design development.
“WoodSpring Hotels is going through a metamorphosis to not only be the fastest growing, but by far best-in-class hospitality company in the extended-stay value segment,” said Bruce Haase, WoodSpring Hotels’ CEO. “This new design for our WoodSpring Suites brand complements our proprietary operating model, ensuring guests have an outstanding experience while continuing to provide operators an easy, affordable and efficient business model.”
“We are on path to changing the public’s perception of what extended-stay hotels in the value segment can be,” said Kyle Rogg, COO. “As with every facet of our transformation, we have conducted extensive guest research to find out what guests want and need in their guestrooms. We have put together an affordable package for developers that specifically meets those traveler requests. It clearly differentiates the WoodSpring Suites brand to both the guest and developer.”
The Refreshingly Simple design package takes cues from natural surroundings. It provides a simple design that allows guests to relax and unwind after a full day of work or leisure. Guestrooms are brand new from top-to-bottom, including full-size vanities with lighted mirrors and stand-up showers in the bathrooms, well-equipped kitchens featuring cabinets with a rich wood finish, and fresh white bedding that is washed for each guest, along with well-planned storage, working, and eating areas. Each hotel will be based on one of three different color schemes: Maple Field orange, Stony Brook grayish-blue, or Morning Glory blue.
“Our research shows that it’s all about making it easy for our guests to feel comfortable and get a good night’s sleep,” said Mike Varner, EVP of brand strategy and management. “Our typical guest stays with us for weeks at a time, so creating an unpretentious, home-like sanctuary is that much more important for WoodSpring Suites. We went out of our way to create a truly homey feel with our new design package, and the reaction from guests and the development community during our research was sheer delight.”
“Guests have told us that they’re willing to stay longer and pay more if the experience really fits their needs,” Varner noted. The brand offers features such as complimentary Wi-Fi and on-site guest laundry to meet these needs. “From our recent introduction of the WoodSpring Suites brand to this new interior design, we are telling consumers and developers alike that we have done the research, have listened to their feedback and now have created a brand and experience that we believe exceeds their expectations.”
