DALLAS—Room Key, an experience-tailored hotel search engine created by six of the world’s leading hotel companies, today unveiled a video (watch above) featuring actor Tony Hale to raise awareness for their Stay the Night, Join the Fight campaign to benefit Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation. Launched in April, the campaign is well on its way to raising a minimum of $3 million over the next three years to support SU2C’s collaborative cancer research programs, with contributions to date—through both hotel stays booked and direct donations from Room Key—nearing $375,000 in just three months. Room Key will donate $1 to SU2C for every hotel stay reserved through Roomkey.com.
“As we continue to find innovative ways to share the news about Stay the Night, Join the Fight, Room Key is thrilled to debut this fantastic video alongside SU2C and the talented, endearing fan favorite Tony Hale,” said Laura Pitlik, senior director, brand marketing and communications, Room Key. “Our hope is that travelers enjoy watching this humorous depiction of Tony standing up to cancer and are prompted to book their next hotel stay on Roomkey.com.”
“We’re excited and so grateful to have the opportunity to work with Tony Hale. His comic genius will encourage people to make their next hotel stay a meaningful one, thanks to Room Key’s incredible generosity,” said Sue Schwartz, co-founder of Stand Up To Cancer and CEO of the Entertainment Industry Foundation.
