CLEVELAND—As the new group president of Vantage Hospitality’s value brands, Patrick Mullinix will oversee the development and stratification of Signature Inn, America’s Best Inns & Suites, Americas Best Value Inn, and Country Hearth Inns & Suites. These offerings will be differentiated by price point, technology, location, and the amenities and services offered.
“Value is perceived when you are able to exceed someone’s expectations,” said Mullinix, who joined Vantage in 2002 as senior director of membership and most recently served as executive vice president of development. “And with multiple tiers of economy brands, we will be able to provide true value to both hotel owners and consumers.”
Last month, Vantage announced the addition of Mark Williams, the new group president of Vantage’s midscale and upscale brands. Williams leads the domestic development and stratification of Lexington Inns, Lexington Hotels, Lexington Legacy, Jameson Inns & Suites, and 3 Palms Hotels & Resorts.
On the international front, Bill Hanley is now the group president of international development and will continue the steady expansion Vantage has made in Canada, South Korea, China, India, and Indonesia.
“I can’t imagine a more dynamic development team in the industry,” said Roger Bloss, founder, president, and CEO of Vantage. “With our addition of the ABF brands and Patrick, Bill, and Mark leading the development charge, we are now able to bring more ROI through revenue management, distribution, sales, and marketing to owners in every segment of the industry.”
