Launched in June 2014, desktop and mobile instant booking is now available for United States and United Kingdom users. The project aims to extend in the future to other international markets as well.
TripAdvisor platform enables users to compare best booking prices. By introducing its new instant booking platform, travelers are now allowed to book through hotel and online travel agency partners, while using TripAdvisor site’s “book” button, to complete online reservations and payment.
President of TripAdvisor, Stephen Kaufer, says, “We continue to build momentum with instant booking and more and more travelers are experiencing the benefit of being able to plan, compare and book hotels on TripAdvisor. The feedback from our users and our partners has been very positive and we’re eager to continue the expansion of instant booking in markets across the globe.”
TripAdvisor continuously adds new hospitality partners. Marriott International, Hyatt Hotels, La Quinta Inns, and Suites Choice Hotels, Accor, Best Western International, Carlson Rezidor, Mandarin Oriental, and Langham Hospitality have been recently added to the platform’s instant booking services.
TripAdvisor affiliates more than 60 chains, hotel groups and OTA partners, and 235,000 bookable properties.