NEW YORK and PARIS—TravelClick, a provider of cloud-based revenue-generating solutions for the hospitality industry, has purchased TVtrip, a provider of video creation and distribution services for hotels, headquartered in Paris, France.
“As video continues to increasingly influence online purchasing habits, leading hoteliers are embracing and utilizing video content to their advantage to drive greater web traffic and conversion,” said Larry Kutscher, CEO of TravelClick. “TVtrip has developed a unique solution that allows hoteliers to create and deploy high quality, high impact video solutions in an affordable manner.”
Over the past seven years, TVtrip has carved out an industry leading position creating, producing, and distributing videos for hotels globally in a scalable manner that optimizes their online presence and performance. As part of the acquisition, TVtrip’s three co-founders and team will remain an integral part of the business and continue to drive its strategy and growth, leveraging TravelClick’s global products and resources.