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sensory branding

Sensory Branding: 5 Ways the Approach Can Deliver Impactful Guest Experiences

Sensory branding is a powerful marketing strategy that engages guests’ senses to create a memorable and immersive experience. This valuable tool enhances guest satisfaction...
a musician plays a guitar at a concert

Kimpton Launches 2019 “Off the Record” Concert Series

SAN FRANCISCO—Kimpton Hotels & Restaurants announced the launch of its 2019 "Off the Record" music program, which begins in Austin on March 16 and...
Todd Hricko Hard Rock

It’s All About the Music: Checking In With Hard Rock’s Todd Hricko

Todd Hricko, Hard Rock International’s senior vice president and head of global hotel development, oversees the development of hotels for the entire brand, which...
Perfume Genius - W Records

W Hotels Makes Music With Perfume Genius To Benefit Immigration Equality

NEW YORK – W Hotels Worldwide has announced the second phase of the brand's newest music initiative, W Records, with the addition of Matador...
The first Reverb by Hard Rock is slated to open early next year in Atlanta.

Hard Rock Launches a Select-Service Brand: Reverb by Hard Rock

HOLLYWOOD, Fla. — Hard Rock International is entering the select-service hotel category with a new brand: Reverb by Hard Rock. The new collection of...
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