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Leveraging Ambient Scent as a Valuable Marketing Tool

Smiling staff, prompt service, and thoughtful amenities are all essential to an enjoyable hotel stay, but a looming stench in the lobby or a...

Hampton Launches Audio-Focused Marketing Strategy

MCLEAN, Va.—Hampton Hotels introduces We Go Together, an integrated marketing campaign that employs music and emotion. The new campaign complements Hilton Worldwide’s global “Hilton...

Hotels Can Maximize the Value of Unsold Rooms

The empty hotel room is a fact of life. On a given night, that might not seem like a significant problem. But when considered...

Diversity Marketing’s New Look

Destination diversity marketing plans—those programs that seek to define locations and hospitality and tourism brands as welcoming and equipped to host different population segments—are...

Extended Stay America Names Recipe Contest Winner

Extended Stay America has named Lauren Wyler "America's Top Away From Home Cook," winner of the brand's national recipe contest with judging hosted by...