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Digital Currency

RLH Corporation Introduces Digital Currency Loyalty Benefit: Hello Bucks

DENVER—RLH Corporation is adding to its Hello Rewards guest recognition program with the introduction of a new digital currency: Hello Bucks. The currency was...
Deerfield Health Retreat & Spa

Redefining a Health Retreat for a New Generation

Joan Wolff’s mother wanted to be in business for herself following a weekend getaway at a wellness retreat. She believed she could run a...
Loyalty Program

WalletHub Names Best Hotel Loyalty Programs of 2018

WalletHub has released its 2018 Hotel Rewards Report evaluating loyalty programs at the 10 largest U.S. hotel chains. The personal finance website compared 21...
Shadow Guest

Identifying the “Shadow Guest”

Identifying the “shadow guest”—or the unknown guest—presents an opportunity for digital marketers to increase their contact list for future retargeting. Touchpoints and technology can...
Hotel Galvez and Spa - A Wyndham Grand Hotel

USA TODAY Names 10 Best Hotel Loyalty Programs for 2018

USA TODAY recently released its 2018 list for the 10 best hotel loyalty programs. To determine the winners of this year's USA TODAY 10Best Readers’ Choice...
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