Tag: loyalty
WorldHotels CEO Josh Lesnick on an Alternative to Soft Brands
Soft-branded properties are designed to appeal to consumer demand for a more unique lodging experience. With the growth of soft brands, independent luxury hotels...
Six Missteps to Avoid When Capturing and Actioning Guest Feedback
In today's economy, consumers are highly informed and offer loyalty to brands with certain expectations for communication between brands and their customers. In this...
Why Direct Booking Maximizes Data, Loyalty, and Profits
As hotels struggle with rising costs, many are redoubling efforts to have customers book direct to cut out not only the fees associated with...
Marriott Combines Its Three Loyalty Programs
BETHESDA, Md.—Marriott International has officially unified its three loyalty programs—Marriott Rewards now includes The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The company announced...
Hyatt and Small Luxury Hotels of the World Team Up on Loyalty
CHICAGO—Hyatt Hotels Corporation and Small Luxury Hotels of the World (SLH) this week announced plans to enhance the benefits of Hyatt's loyalty program. With...