Tag: loyalty
Identifying the “Shadow Guest”
Identifying the “shadow guest”—or the unknown guest—presents an opportunity for digital marketers to increase their contact list for future retargeting. Touchpoints and technology can...
USA TODAY Names 10 Best Hotel Loyalty Programs for 2018
USA TODAY recently released its 2018 list for the 10 best hotel loyalty programs. To determine the winners of this year's USA TODAY 10Best Readers’ Choice...
Checking In With Choice’s Janis Cannon and David Pepper
At this year’s Lodging Conference, the LODGING team met with Choice Hotels’ Janis Cannon, senior vice president of upscale brands, and David Pepper, chief...
WorldHotels CEO Josh Lesnick on an Alternative to Soft Brands
Soft-branded properties are designed to appeal to consumer demand for a more unique lodging experience. With the growth of soft brands, independent luxury hotels...
Six Missteps to Avoid When Capturing and Actioning Guest Feedback
In today's economy, consumers are highly informed and offer loyalty to brands with certain expectations for communication between brands and their customers. In this...