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Loyalty Is on the Decline While Customer Expectations Are on the Rise

SAN MATEO, Calif.—Medallia, Inc. together with market research company Ipsos recently shared the findings from its Customer Experience Tipping Point survey. More than 8,000...

W Hotels Announces Global Music Festival

NEW YORK – June 19, 2018 – W Hotels today announced the global roll out of WAKE UP CALL, a signature music festival series...
IHG Chocolate Milk Happy Hour

Happy Hour for Kids? Holiday Inn’s Brand Head Explains

For the second year, Holiday Inn is sponsoring a “happy hour” for its youngest guests. As described by Rebecca Indarte, brand head of Holiday...
Holiday Inn great sign - loyalty

How Hotel Loyalty Programs Started and Why They Stuck

It was IHG that was first to market with an amenity that dramatically impacted the entire industry—the first hotel loyalty program, says William Meyer,...
Marriott Rewards Loyalty Program

Marriott to Unite All Loyalty Programs in August 2018

BETHESDA, Md.—Marriott International plans to introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) for its...