Tag: loyalty
Wyndham Rewards Announces Expanded Services and New Features
This morning, Wyndham Hotels & Resorts announced the launch of several new features for their Wyndham Rewards loyalty program. Based on the needs of...
It’s All About the Music: Checking In With Hard Rock’s Todd Hricko
Todd Hricko, Hard Rock International’s senior vice president and head of global hotel development, oversees the development of hotels for the entire brand, which...
Caesars Entertainment Introduces Caesars Rewards Loyalty Program
LAS VEGAS—Caesars Entertainment Corporation will introduce “Caesars Rewards” as the next evolution of its loyalty program effective Feb. 1, 2019. With more than 55 million...
Study Shows Book Direct Campaigns Strengthened Growth of ‘Brand.com’
Rockville, Md.—An updated Kalibri Labs report released today—Book Direct Campaigns 2.0: The Costs and Benefits of Loyalty 2018—provides conclusive evidence that the loyalty member...
Marriott Rebrands Its Loyalty Program as Marriott Bonvoy
Marriott International today unveiled Marriott Bonvoy, the new loyalty brand replacing the company's current loyalty brands: Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred...