Tag: loyalty
W Hotels Announces Global Music Festival
NEW YORK – June 19, 2018 – W Hotels today announced the global roll out of WAKE UP CALL, a signature music festival series...
Happy Hour for Kids? Holiday Inn’s Brand Head Explains
For the second year, Holiday Inn is sponsoring a “happy hour” for its youngest guests. As described by Rebecca Indarte, brand head of Holiday...
How Hotel Loyalty Programs Started and Why They Stuck
It was IHG that was first to market with an amenity that dramatically impacted the entire industry—the first hotel loyalty program, says William Meyer,...
Marriott to Unite All Loyalty Programs in August 2018
BETHESDA, Md.—Marriott International plans to introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) for its...
Oracle Study Reveals Travelers’ Preferences and Perceptions of Hotel Loyalty Programs
When it comes to choosing where to travel and stay on their journey, many consumers are looking to social influencers for aspirational recommendations. That's...