Tag: loyalty
Caesars Entertainment Introduces Caesars Rewards Loyalty Program
LAS VEGAS—Caesars Entertainment Corporation will introduce “Caesars Rewards” as the next evolution of its loyalty program effective Feb. 1, 2019. With more than 55 million...
Study Shows Book Direct Campaigns Strengthened Growth of ‘Brand.com’
Rockville, Md.—An updated Kalibri Labs report released today—Book Direct Campaigns 2.0: The Costs and Benefits of Loyalty 2018—provides conclusive evidence that the loyalty member...
Marriott Rebrands Its Loyalty Program as Marriott Bonvoy
Marriott International today unveiled Marriott Bonvoy, the new loyalty brand replacing the company's current loyalty brands: Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred...
RLH Corporation Introduces Digital Currency Loyalty Benefit: Hello Bucks
DENVER—RLH Corporation is adding to its Hello Rewards guest recognition program with the introduction of a new digital currency: Hello Bucks. The currency was...
Redefining a Health Retreat for a New Generation
Joan Wolff’s mother wanted to be in business for herself following a weekend getaway at a wellness retreat. She believed she could run a...