Tag: guest experience
Creating a Branding Strategy in Four Steps
The consequences of failing to incorporate a property branding strategy range from off-target market positioning to uncoordinated operational efforts and significant revenue loss. Below...
Using the Customer Experience to Drive ROI
The heart of hospitality is all about human connection and creating experiences that are memorable and authentic. Delivering this level of service requires effort,...
Guide To Designing an Immersive Hotel Lobby Experience
Over the past few years, lobbies have changed from check-in areas with little seating arrangements to full-blown immersive experiences, some with bars or even...
Three Ways Hotels Can Deepen Connections With Guests
Sometimes the lodging industry can feel like an epic battle between David (small independent hotels) and Goliath (mega-chains with recognizable logos and uber-deep pockets),...
Roundtable Recap: Driving the Future of Hospitality
Earlier this summer, high level executives from a diverse group of companies gathered for a roundtable hosted by revenue management solutions company IDeaS. The...