Starwood and Uber Announce New Partnership

STAMFORD, Conn.—Starwood Hotels & Resorts Worldwide and Uber have formed a new strategic partnership that will give Starwood Preferred Guest (SPG) members who ride with Uber the opportunity to earn loyalty points during any Uber ride.

“This new partnership with Uber accelerates our SPG members’ drive to rewards and is just one more way that Starwood is combining high tech and high touch to transform their travel experiences,” said Adam Aron, CEO, Starwood Hotels & Resorts. “It is especially satisfying for us at Starwood to be partnering with a cutting edge and innovative pioneer like Uber. It is truly impressive to see how Uber has revolutionized transportation for the better.”

Now, earning Starpoints is as easy for customers as requesting an Uber. After linking existing SPG and Uber accounts and completing one qualifying stay in the calendar year at any Starwood hotel worldwide, SPG members using Uber can rack up points during any ride.


All SPG members will earn one Starpoint for every $1 USD spent on Uber rides—with bonus earning awarded while in-stay.