NEW YORK—St. Regis Hotels & Resorts, part of Starwood Hotels & Resorts, has announced Jamie Cullum, the award-winning jazz-pop singer-songwriter, as its newest St. Regis Connoisseur. In his role as brand ambassador, Cullum will continue to lead the Jazz Legends at St. Regis series, which to date has brought intimate yet electric jazz performances to New York, Washington, D.C., Istanbul, San Francisco, Mexico City, and Bangkok. Launching January 2016, the artist has lent his ear to curate jazz music for the public spaces of all St. Regis hotels and resorts globally. In addition, Cullum compiled his favorite tunes, capturing a variety of moods, for a playlist which will be available on www.stregis.com/jazz this month.
“As both a songwriter and performer, Jamie Cullum simultaneously pays homage to jazz legends while offering a modern twist, bringing the genre to life for a new generation. This playful spirit is what we aim to capture at each and every St. Regis around the globe—traditional elegance through the lens of modern luxury,” said Jim Petrus, global brand leader, St. Regis Hotels & Resorts. “Jazz is an innate part of the St. Regis legacy, and with performances scheduled around the world, we are thrilled to work with today’s jazz legend as we introduce Jamie as our newest St. Regis Connoisseur.”
“Jazz is woven into the fabric of our culture, ever evolving throughout history: Respecting tradition, but also reinterpreting it,” said Cullum. “I am honored to work with St. Regis Hotels & Resorts to evolve their soundtrack, following in the footsteps of some of the finest musicians of all time who performed at the original St. Regis on 55th and Fifth.”
Throughout the Jazz Age, the Rooftop Ballroom at the St. Regis New York played host to some of the most renowned jazz musicians with unforgettable performances from greats like Count Basie, Duke Ellington, and Buddy Rich. This rich musical legacy makes jazz the soundtrack of the St. Regis brand even today.
The St. Regis brand’s partnership with Cullum began in December 2014 when he chose to launch his album Interlude in the U.S. with an exclusive performance at The St. Regis New York. Cullum went on to headline the grand opening of The St. Regis Istanbul as well as launch the Jazz Legends at St. Regis series with a performance at The St. Regis Washington, D.C. this past April. As a genuine brand enthusiast, Cullum calls St. Regis his home away from home when he travels and performs around the globe.
St. Regis has taken special care to partner with ambassadors who share the brand’s commitment to excellence and speak to the passions of its guests, while offering an authentic connection to the St. Regis legacy.
