Industry NewsBrandsRed Roof Adds Gift Cards and Products To Guest Rewards

Red Roof Adds Gift Cards and Products To Guest Rewards

Columbus, Ohio—Economy hotel company Red Roof is enhancing its point-based guest rewards program, RediCard. Guests can now use RediCard points to not only book free nights, but also to shop for gift cards from popular retailers like Amazon and Target or consumer products from Red Roof’s online catalog, including Apple products, cameras, luggage, watches, and more.

“More than ever, rewards are influencing consumer decisions,” says Andrew Alexander, president of Red Roof. “Although Red Roof already has the most robust and rich rewards program in its class, enhancing the program will result in a more loyal customer base and also further differentiate us in this highly competitive marketplace. At Red Roof, we know that loyalty deserves benefits and RediCard is the embodiment of our appreciation and gratitude for our loyal customers.”

According to the 2017 COLLOQUY Loyalty Census, loyalty programs in the hospitality industry are experiencing 20 percent growth, well outpacing their peers in other industries, and there are now 1.1 billion loyalty program memberships in the U.S. for travel and hospitality alone. A recent study by Morgan Stanley Research found that more than 50 percent of those hotel loyalty customers are loyal to a single brand.

Red Roof says that its brand-wide points requirement are the lowest in the industry—a free night is 7,000 points at every Red Roof location for RediCard members and guests earn 10 points for every dollar in room rate paid. The points can be used to book directly online at the company’s newly redesigned website, in person, or on the phone.

“After obsessively listening to guest feedback, we significantly expanded the selection of rewards that guests can redeem with their RediCard points, providing richer rewards and the kind of retail products guests asked for,” says Marina MacDonald, Red Roof’s chief marketing officer. “The power of our generous rewards program has driven repeat business and also enticed new consumers to experience the Red Roof brand.”

RELATED ARTICLES

Purchasing Management International (PMI) Acquires Pineapple Procurement

DALLAS, Texas—Purchasing Management International (PMI) announced the acquisition of certain interests of Pineapple Procurement. This strategic acquisition reinforces PMI’s continued growth. "Building Pineapple Procurement...

HREC Arranges Sale of the Courtyard Marriott Tampa-Brandon, Fairfield Inn & Suites by Marriott Tampa-Brandon

DENVER, Colorado; TAMPA, Florida; ATLANTA, Georgia—HREC Investment Advisors announced that it has arranged the sale of the 93-guestroom Courtyard Tampa Brandon, and the 107-guestroom...

InnVentures Completes Renovation of Courtyard by Marriott Spokane Downtown Convention Center

Seattle, Washington—InnVentures announced the completion of a total renovation of Courtyard by Marriott Spokane Downtown Convention Center, including the exterior, interior, and guestrooms.  The renovations...

Hyatt Announces Agreement to Sell Playa’s Real Estate Portfolio to Tortuga

CHICAGO, Illinois—Hyatt Hotels Corporation announced that it has entered into a definitive agreement to sell the entirety of Playa’s owned real estate portfolio, acquired...

Red Roof Partners With FreedomPay for Payment Solutions

COLUMBUS, Ohio, June 30, 2025—Red Roof has selected FreedomPay to power payments across its portfolio of more than 700 hotels throughout the United States....

voco The Shelby — Myrtle Beach Opens

MYRTLE BEACH, South Carolina—voco The Shelby – Myrtle Beach has officially opened, inviting guests to stay in a reimagined beachside retreat. The Shelby is the...