Industry NewsBrandsPreferred Hotels & Resorts Partners With Virgin Hotels

Preferred Hotels & Resorts Partners With Virgin Hotels

NEW YORK—Preferred Hotels & Resorts announced an agreement with Virgin Hotels that encompasses Virgin Hotels properties in U.S. cities. With immediate effect, Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels New Orleans, and Virgin Hotels Nashville are the newest additions to the Preferred Hotels & Resorts L.V.X. Collection, which represents hotels located in city centers or destinations, providing dining, entertainment, and wellness. As Virgin Hotels continues to grow, more hotels will join the Preferred brand portfolio. This alliance is designed to create global awareness of the Virgin Hotels brand and its growing portfolio, leveraging Preferred’s global infrastructure.

“With great admiration for Sir Richard Branson’s track record of innovation and smart disruption, we are thrilled that Virgin Hotels has chosen Preferred Hotels & Resorts as its global brand partner,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “Since making its debut more than seven years ago, Virgin Hotels has set new standards in the lifestyle hospitality space, and we look forward to supporting the brand’s success through this new relationship as it embarks on an inspiring journey of expanded presence and influence.”

“We are delighted by the opportunity to join Preferred Hotels & Resorts to align Virgin Hotels with the brand’s prestigious L.V.X. collection. Our partnership with Preferred Hotels & Resorts will be essential in enabling our hotels to access new business opportunities and luxury travelers both domestically and abroad as we expand internationally,” said James Bermingham, CEO of Virgin Hotels. “As Virgin Hotels continues to grow, our aim is to be at the forefront of the industry with world-class distribution strategies.”

All of the aforementioned Virgin Hotels properties now have access to Preferred’s knowledge in leisure, corporate, and group sales travel sectors, as well as its marketing and distribution solutions. While continuing to provide a personalized experience to travelers through Virgin Hotels’ preferences and loyalty program, The Know, all properties will also benefit from participation in I Prefer Hotel Rewards.

RELATED ARTICLES

New Pyramid Global Hospitality COO Continues Focus on Big Data to Benefit Owners

Pyramid Global Hospitality Chief Operating Officer Eric Habermann retired in April following seven years with the company and a nearly 40-year career in hospitality....

Grand Hyatt Kauai Resort & Spa Launches Scholarship Program

Grand Hyatt Kauai Resort & Spa, a 605-room resort, announced the launch of a scholarship program to support the continued education of its colleagues...

Hilton Surpasses 500 Hotels in Florida

MCLEAN, Virginia, and MIAMI, Florida—Hilton announced a major milestone as the company surpassed 500 open hotels across Florida. This growth was fueled in part...

Hunter Hotel Advisors Brokers Sale of Residence Inn Detroit Novi

ATLANTA, Georgia—Hunter Hotel Advisors (Hunter) announced the successful sale of the 107-key Residence Inn Detroit Novi. Spark GHC purchased the property from an institutional...

PMZ Realty Capital Arranges Loan for Hampton Inn Marysville

PMZ Realty Capital LLC announced that it has secured a $5.3 million loan for the Hampton Inn Marysville, located in Marysville, Ohio. The loan...

LivAway Suites Breaks Ground on New Property in Tucson, Arizona

SALT LAKE CITY, Utah—LivAway Suites announced the groundbreaking of its newest property in Tucson, Arizona, which marks its fourth in the state over the...