Industry NewsBrandsOutrigger Resorts Debuts Loyalty Program

Outrigger Resorts Debuts Loyalty Program

WAIKIKI—As the newest hospitality brand to join the Global Hotel Alliance (GHA), Outrigger Resorts is debuting its first-ever loyalty program, Discovery, with a chance for members to win the adventure of a lifetime and vacation at nine beachfront Outrigger Resorts. Airfare included, one winner will have a chance to travel to beach destinations including Hawaii, Fiji, Guam, Mauritius, Maldives, and more.

Second-prize winners will receive a complimentary four-night stay at an Outrigger Resorts property of their choosing.

GHA is the world’s largest alliance of independent hotel brands dedicated to experiential travel. Each Discovery member receives exclusive experiential rewards, which allow them to immerse themselves in the culture and history of its location, while enjoying traditional benefits of loyalty—such as room upgrades, comfort-enhancing perks, and more. Rather than accruing points, Discovery members collect Local Experience awards to redeem for innovative, authentic adventures meant to connect each traveler more deeply with their destination and its people. Discovery has three membership levels: Gold, Platinum, and Black.

“Outrigger Resorts is a fantastic addition to our Discovery collection of 34 independent luxury hotel brands, all of which are distinct in character and are geared to travelers in search of unique properties and authentic local experiences,” said Chris Hartley, CEO of Global Hotel Alliance. “Outrigger’s properties expand and strengthen our presence in iconic beachfront destinations where its resorts are located.”

“The Discovery program aligns seamlessly with our goal of creating memorable, one-of-a-kind experiences for our guests and we look forward to reaching even more discerning global travelers as part of the Global Hotel Alliance,” said Sean Dee, executive vice president and chief marketing officer of Outrigger Enterprises Group.