ROCKVILLE, Md.—The WoodSpring Suites brand recently surpassed another milestone with the opening of its 250th hotel in the greater Portland, Ore., area. This milestone coincides with the one-year anniversary of Choice Hotels International’s acquisition of the WoodSpring brand and franchise business.
Since the acquisition of WoodSpring Suites in February 2018, Choice Hotels has grown the extended-stay brand’s system size, development pipeline, and RevPAR. The brand expanded in key markets, including Atlanta; Charlotte, N.C.; Chicago; Houston; Reno, Nev.; and Seattle. In the year since the acquisition, Choice awarded 75 contracts, increasing the total number of new extended-stay franchise agreements by 156 percent, including a 37-percent increase for MainStay and Suburban. Today, the brand has a pipeline of 117 hotels, the largest in its history.
In terms of performance, RevPAR increased 7.6 percent in 2018 over the previous year, exceeding the industry by 470 basis points. Operational improvements included a 24-percent increase in website revenue delivery, a 5.5-percent improvement in call-center conversion rate, and an 18-percent increase in the brand’s corporate accounts. In terms of occupancy, nearly 90 percent of WoodSpring Suites guests stayed for over a week.
“Choice evaluates growth opportunities carefully—and our deliberate strategy to welcome WoodSpring Suites into our family of brands is paying off,” said Pat Pacious, president and CEO, Choice Hotels. “The WoodSpring Suites brand has seen significant business delivery growth nearly every month since the acquisition. As we continue to integrate the power of Choice with the brand, WoodSpring Suites’ trajectory as one of the fastest growing and most profitable hotel brands is expected to yield high returns on investment for its owners. In addition, the acquisition has benefited our entire extended-stay portfolio, including the MainStay Suites and Suburban Extended Stay brands, and solidifies our position as a leader in the extended-stay segment.”
The WoodSpring Suites brand expects to open approximately 20 hotels in 2019 in markets such as Miami and Orlando, Fla.; Sacramento, Calif.; and San Antonio. Choice anticipates reaching 300 open WoodSpring Suites by the end of 2020.