BETHESDA, Md.—Continuing the development and deployment of Marriott International Inc.’s recently announced Marriott Global Content Studio (MCS), the company has announced several new production and development deals feeding its global content pipeline.
- A co-production deal with startup Naritiv (launched out of the Disney Accelerator program powered by Techstars) to develop interactive travel stories on Snapchat with several influencers including Casey Neistat and Mike Platco.
- An exclusive production deal with Jack Harries, co-creator of the popular YouTube channel, JacksGap, to develop three short films.
- A development deal with producers Ian Sander and Kim Moses of Sander/Moses Productions & SLAM to develop a scripted, narrative digital drama project together with Marriott Content Studios.
- The premiere of Marriott Rewards’ Year of Surprises, a series of monthly webisodes each featuring a celebrity host helping deliver the surprise of a lifetime to deserving community members.
The Marriott’ Content Studio is dedicated to publishing, distributing, and sharing digital content across multiple platforms across all screen and in print. To further the company’s focus on next-generation travelers and drive new business, the studio aims to own original content marketing as both a travel company and a worldwide community.
“Our goal is to produce engaging content that builds communities of people passionate about travel that will drive commerce,” explains David Beebe, vice president, creative and content marketing, global marketing. “Following our initial announcement last month, we have moved rapidly to engage development and production partners, get into physical production, and begin to deliver content to our consumers. These deals expand both the depth of our content play as well as its breadth, by reaching into a new content area where few brands—and no other hospitality brands—have ventured before as activate and leverage global reach and distribution to become the leading publisher of travel lifestyle content that engages next generation travelers.”
