London, U.K./Spokane, Wash.—Magnuson Hotels recently reported that it added 62 hotels in the last six months of 2018 to its new “By Magnuson Worldwide” soft brand collection, an extension of its growing line of hotel brands.
The “By Magnuson Worldwide” tagline will be added to a select group of independent hotels within the Magnuson Hotels portfolio. The largest areas of growth have been in Tennessee, Texas, Oregon, and North Carolina.
Magnuson’s global expansion continues on the back of the recent announcement of a chainwide occupancy increase of 8 percentage points across its branded and soft brand portfolios for the last 6 months of 2018; an increase outperforming the country’s 0.4 percent occupancy growth rate by more than 20 times.
The company attributes the growth to the launch of Magnuson Direct, its direct distribution/hotel management platform, which compresses the traditional distribution supply chain by connecting its member hotels directly to all global hotel booking channels via a cloud-based platform that combines hotel PMS, channel manager, with automated room pricing tools and directly connects to all worldwide channels.