Industry NewsBoutique & IndependentMagnuson Adds 62 Hotels in Six Months To New Soft Brand Collection

Magnuson Adds 62 Hotels in Six Months To New Soft Brand Collection

London, U.K./Spokane, Wash.—Magnuson Hotels recently reported that it added 62 hotels in the last six months of 2018 to its new “By Magnuson Worldwide” soft brand collection, an extension of its growing line of hotel brands.

The “By Magnuson Worldwide” tagline will be added to a select group of independent hotels within the Magnuson Hotels portfolio. The largest areas of growth have been in Tennessee, Texas, Oregon, and North Carolina.

Magnuson’s global expansion continues on the back of the recent announcement of a chainwide occupancy increase of 8 percentage points across its branded and soft brand portfolios for the last 6 months of 2018; an increase outperforming the country’s 0.4 percent occupancy growth rate by more than 20 times.

The company attributes the growth to the launch of Magnuson Direct, its direct distribution/hotel management platform, which compresses the traditional distribution supply chain by connecting its member hotels directly to all global hotel booking channels via a cloud-based platform that combines hotel PMS, channel manager, with automated room pricing tools and directly connects to all worldwide channels.

RELATED ARTICLES

Hotels Need Key Control Policies – Here’s How to Write One 

Keeping vast or modest hotel properties compliant with state regulatory mandates requires continual updates to hotel security policies and procedures, including how to manage...

UrVenue and OpenTable Expand Integration to Unlock Access to Restaurant Reservations

LAS VEGAS, Nevada—UrVenue announced an expanded partnership with OpenTable. Building on their 2021 integration, which unified dining reservations with resort activities, this expanded collaboration...

LivSmart Studios Leader Highlights the Brand’s Growing Momentum

In January 2024, Hilton announced LivSmart Studios by Hilton as the name of its new extended-stay hotel brand, and it quickly gained momentum. Within...

A Welcome Legislation: AHLA Champions New Federal Law for Fee Transparency

AHLA members are used to telling us—and hearing from us—about federal laws that would make it harder for them to do business: harder to...

La Concha Resort Joins Autograph Collection Following Property-Wide Renovation

SAN JUAN, Puerto Rico—La Concha Resort announced its official transition to the Autograph Collection, part of Marriott Bonvoy’s portfolio of more than 30 hotel...

Omni Hotels & Resorts Updates Business Operations With Oracle Cloud

AUSTIN, Texas—Omni Hotels & Resorts announced its plans to update the company's business operations with the addition of the Oracle OPERA Cloud hospitality platform...