MILWAUKEE—InterContinental Milwaukee, which is owned and managed by Marcus Hotels & Resorts, has announced a donation of more than $13,000 to ABCD: After Breast Cancer Diagnosis, the country’s leading organization that provides free, personalized information and one-to-one support to people affected by breast cancer—patients, families and friends.
Just in time for Breast Cancer Awareness Month, the donation is a result of InterContinental Milwaukee’s two Pink Rooms—two special guest rooms designed to build awareness, raise funds, offer support and foster hope for those fighting breast cancer. Over the past seven years, a portion of the proceeds from each stay in the rooms has been donated to ABCD. Each year the contribution has increased, due to the growing interest in the cause and the program.
“InterContinental Milwaukee’s Pink Rooms have served as powerful symbols of hope and encouragement for both our associates and guests,” said Joseph Khairallah, president and chief operating officer of Marcus Hotels & Resorts. “We are proud to be active in supporting breast cancer survivorship and look forward to continuing our partnership with ABCD.”
“ABCD is grateful to be part of this creative program,” said Ginny Finn, executive director of ABCD. “The Pink Room project serves the dual purpose of raising the profile of ABCD’s services that are available 365 days a year, and raising funds to make sure all those who turn to us are served at no charge.”
The latest donation brings the total contribution to ABCD since the inception of the program to nearly $86,000. Since the Pink Rooms opened, more than 3,440 guests from 42 states and 12 different countries have stayed in the special guest rooms.
