Industry NewsBrandsIHG Introduces Direct-Booking Incentive

IHG Introduces Direct-Booking Incentive

InterContinental Hotels Group has announced the global roll out of Your Rate by IHG Rewards Club, an exclusive rate offered to IHG Rewards Club members when they book direct. It is part of the ongoing evolution of IHG Rewards Club, which has more than 92 million members worldwide. IHG Rewards Club benefits already include no blackout dates on Reward Nights, mobile check-in, and extended check-out times.

From this month, Your Rate by IHG Rewards Club will launch at IHG hotels in the Americas and Europe, and will be promoted as part of major brand campaigns in both regions. It will be rolled out across the remainder of IHG’s estate in Asia, the Middle East, Africa, and China later in the year. The new member benefit will be tailored to reflect the local dynamic in individual regions and markets.

IHG’s decision to launch Your Rate by IHG Rewards Club follows a successful pilot of exclusive member rates in Europe and the Americas in 2015. It is supported by extensive consumer research into what IHG Rewards Club members are looking for from a loyalty program, namely that they belong to a special club with preferred pricing for members.

“IHG is a consumer driven company and we are committed to ensuring that we provide a superior and personalized experience for our millions of guests around the world,” said Keith Barr, chief commercial officer, IHG. “Offering exclusive rates to our most loyal guests who know and trust IHG’s family of brands is a key part of this.”

RELATED ARTICLES

Dreamscape Hospitality Assumes Management of Three Hotels in Houston

HOUSTON, Texas—Dreamscape Hospitality announced that it has assumed management of three hotels in Houston, Texas. "We are excited to deepen our presence in Texas through...

Hilton Announces Plans to Debut Spark by Hilton in Puerto Rico

PONCE, Puerto Rico, and MIAMI, Florida—Hilton announced the signing of Spark by Hilton Ponce, marking the upcoming debut of the brand in the Caribbean...

Wyndham Announces Partnership With Cygnett

DELHI—Wyndham Hotels & Resorts announced a new strategic alliance with Cygnett Hotels & Resorts that will not only introduce its La Quinta by Wyndham...

New Pyramid Global Hospitality COO Continues Focus on Big Data to Benefit Owners

Pyramid Global Hospitality Chief Operating Officer Eric Habermann retired in April following seven years with the company and a nearly 40-year career in hospitality....

Grand Hyatt Kauai Resort & Spa Launches Scholarship Program

Grand Hyatt Kauai Resort & Spa, a 605-room resort, announced the launch of a scholarship program to support the continued education of its colleagues...

Hilton Surpasses 500 Hotels in Florida

MCLEAN, Virginia, and MIAMI, Florida—Hilton announced a major milestone as the company surpassed 500 open hotels across Florida. This growth was fueled in part...