MINNEAPOLIS—IDeaS released Future Forecast: Six Hotel Technology Predictions for 2024, which includes six hotel technology predictions that it believes will shape the year to come.
Some predictions from the report include:
- The continued breakdown of hospitality data silos: The hospitality industry collects a large amount of guest data, but it’s often coming from disparate sources with no clear view of the entire guest experience. IDeaS foresees this changing as hoteliers look to maximize the value and power of their data in 2024.
- Revenue management will leave the confines of hotel walls: The discipline of revenue management is poised to expand beyond its traditional home within hotels. IDeaS predicts campsites, “glamp-sites,” cruise ships, and other similar but different accommodations providers will begin to embrace revenue management practices.
- AI is set to redefine the guest experience: IDeaS believes 2024 is when the hospitality industry will start putting the transformative power of generative AI to work, with far-ranging implications for what the future of the typical guest experience can be.
Mike Chuma, vice president of global marketing, IDeaS, said, “Our team engaged with some of the greatest minds in our industry in 2023 through informative webinars, a successful client summit, and our ongoing commitment to supporting innovation and industry events. It’s clear to all of us that 2024 is shaping up to be a year of substantial and exciting change—and the best way for hoteliers to take advantage of that change is to start thinking now about what’s likely to come in the year ahead.”
