CHICAGO—Hyatt Hotels Corporation announced a new technology agreement between affiliates of Hyatt and Sabre Corporation. Under this agreement, Sabre’s SynXis Central Reservation System will become the main central reservation system (CRS) for Hyatt hotels beginning in 2024. This integration will improve Hyatt’s reservation capabilities, operations, and experiences for guests, including a faster search and booking process. The agreement comes on the heels of Hyatt’s announcement of Hyatt PrO to optimize its revenue management system. These innovations are done with the aim of growing Hyatt’s commercial technology stack, informed by listening to owners and operators.
“All of our business decisions are driven by our purpose—we care for people so they can be their best—and that begins with empathy and listening,” said Eben Hewitt, chief information officer, Hyatt. “As part of our transformative growth journey, we heard directly from owners and franchise management companies that we had an opportunity to create a more efficient and streamlined central reservation system, and after a very thorough evaluation, we decided that Sabre would be the perfect provider for Hyatt’s global portfolio to make the search and booking process even better for guests.”
By leveraging the SynXis Central Reservation System, Hyatt’s system will be designed to make the guest search and booking process smoother and increase visibility for property availability through:
- Calendar search—Guests searching for availability will have a more intuitive calendar view, including dates when promotions are available, as well as when World of Hyatt members can redeem their points for the highest value.
- Rooms and rates view—Hotels will be able to sync reservation modifications, enabling guests and colleagues to access newly available rooms in real time. Hotels will also be able to share packages allowing guests to customize aspects of their stay.
- Booking—The platform is designed to simplify the booking process with rates through advance purchase rates and processing.
“I am thrilled to announce that Sabre’s reservation system has been selected by Hyatt to advance its technology strategy, enhance its reservation capabilities, and improve its guests’ experience,” said Scott Wilson, president of Sabre Hospitality Solutions. “At Sabre, we are committed to enabling our customers in achieving their goals by delivering the technology that forms the foundation of their operations and future innovation. This collaboration represents our dedication to empowering the hospitality industry and elevating the guest experience.”
“Our collaboration with Sabre will also simplify operations for on- and off-property colleagues that will result in enhanced experiences for our guests, World of Hyatt members and customers,” said Jessica White, senior vice president, global property and guest services, Hyatt. “Adopting Sabre as our new central reservation system will increase the distribution breadth and reach of our brands and personalized direct booking experiences across our global portfolio.”
Hyatt’s vision for capabilities aims to create value for Hyatt owners and operators and deliver customization in areas that drive competitive advantage. With the aim to continue these efforts, Hyatt is also exploring ways to further enhance property management system options.
