Industry NewsHotel Equities Forges Strategic Partnership with Trust Hospitality to Propel CALA Expansion

Hotel Equities Forges Strategic Partnership with Trust Hospitality to Propel CALA Expansion

Hotel Equities announced a strategic partnership with Trust Hospitality. The collaboration positions Hotel Equities as the operational engine, facilitating the expansion of its portfolio in the United States and into new markets with an emphasis on the Caribbean and Latin America (CALA), while allowing Trust Hospitality’s principals to focus on cultivating their portfolios and leverage their relationships within the CALA regions.

“The synergy between our two organizations complements each other’s expertise to create a formidable partnership,” said Brad Rahinsky, president and CEO of HE. “With this level of collaboration and talent, our combined teams are poised to accelerate our growth in CALA rather quickly.”

Founded by Richard Millard and Michael Register, Trust garnered recognition for its management and approach in the lifestyle, independent, and branded hospitality landscape. With an eye on emerging opportunities in the CALA markets and worldwide, Trust is positioned to usher in a new era in resort and hotel management with new developments on the horizon.

“I firmly believe this partnership will mark our most transformative and impactful endeavor,” said Richard Millard, co-founder of Trust. “Our industry stands on the brink of profound change, and we are committed to playing an integral role in shaping its future. We must nurture the next generation of hotel leaders and elevate existing associates. I am impassioned by our industry’s potential and now is the time for operators to modernize processes, invest in education, and empower our teams for the 21st century. Hotel Equities embodies the vigor, ambition, and ethos required to lead this charge, and I am thrilled and humbled to join forces with them.”

HE entered the Canadian market in 2016 assuming management of two hotels. Since then, the company has grown its Canada portfolio to 44 hotels spanning coast to coast with a Canadian-led corporate team that supports almost 700 associates. HE has aspired to explore the CALA markets and the opportunity presented by Trust aligns seamlessly with HE’s vision.

“When our team initially entered Canada, we learned quickly that having in-market Canadian-led corporate teams supporting our owners and associates was key to our success,” said Bryan DeCort, HE’s COO. “Collectively, we have begun mapping our integration strategy to ensure we thoughtfully support our new operations in the CALA region.”

“The significance of selecting the right partners cannot be overstated and we’ve certainly found them in Richard and Michael,” said HE’s Chief Development Officer Joe Reardon. “Our partnership with Trust Hospitality presents an ideal synergy that is perfectly aligned with our vision and brings our owner-centric hospitality platform and talented F&B acumen to the region.”