Industry NewsHotel Equities Forms Partnership With PPC Enterprises

Hotel Equities Forms Partnership With PPC Enterprises

ATLANTA—Hotel Equities has formed a strategic partnership with private equity firm PPC Enterprises. The partnership looks to invest in future mergers, strategic alliances, JV opportunities, and acquisitions.

“This partnership creates a uniquely powerful platform for Hotel Equities to further expand our footprint via strategic growth and meaningful investment into our industry-leading talent, infrastructure, training, and BI tools. PPC’s confidence in HE and our partnership is a strong endorsement of our capabilities. We are honored and excited about what the future holds,” said Brad Rahinsky, president and CEO of Hotel Equities. “I’m proud to say that the principals at PPC share our core values, our passion and commitment to our people, and our vision for success.”

The decision to partner with PPC was nearly a full-year exercise to ensure the companies were aligned on business aspects with an emphasis on its people. The partnership will enable HE to accelerate its development pipeline.

“Hotel Equities has demonstrated a commitment to excellence, innovation, shareholder returns, and guest satisfaction,” said Thomas Uger, partner and Head of Business Services for PPC. Ben Salzman, Principal for PPC, added, “We are confident that our partnership will create new opportunities to further improve HE’s industry-leading service and performance, expand capabilities, and enhance their infrastructure. We look forward to achieving new milestones and creating lasting value for their partners.”

Both HE and PPC see immense potential for growth through nurturing talent and fostering career advancement opportunities for HE’s people.

“This partnership isn’t just about financial investment; it’s about leveraging synergies, market insights, and strategic foresight to position Hotel Equities for strategic, sustained growth,” Joe Reardon, chief development officer for HE, added.

Moelis & Company LLC served as financial advisor and Latham & Watkins LLP acted as legal counsel to Hotel Equities. Jones Lang LaSalle Securities, LLC served as financial advisor and Covington & Burling LLP acted as legal counsel to PPC.