Hilton now operates more than 125 dual-brand properties globally. As of the end of 2024, dual-brand locations would be the company’s eighth-largest global brand if operated as a standalone brand. This is due to their flexibility, which has driven their increased popularity.
In recent years, dual-brand projects within Hilton have become more prevalent because of their ability to serve a variety of stay occasions, giving guests more options for room types that meet their needs. For a big family trip, made of parents with children as well as younger couples and singles, or a work trip where a colleague needs to stay in town an extra week or two, a wide range of room types means all can be under the same roof, even if they aren’t under the same brand.
Dual-brand properties offer owners solutions to save on operational costs and the flexibility to meet different sources of demand. They create opportunities to capture different stay occasions, which in turn, deliver enhanced benefits to guests.
Popular Hilton brand pairings globally include:
- Tru by Hilton X Home2 Suites by Hilton: 22 percent
- Hilton Garden Inn X Homewood Suites by Hilton: 16 percent
- Hampton by Hilton X Homewood Suites by Hilton: 15 percent
- Hampton by Hilton X Home2 Suites by Hilton: 14 percent
- Hilton Garden Inn X Home2 Suites by Hilton: 9 percent
- Other combinations: 23 percent
“Dual-brand hotels have existed for decades but in recent years, the potential for giving guests a more flexible stay experience has grown,” said Andrew Harp, brand leader, Tru by Hilton. “It’s not just a mixture of room types, as guests can take advantage of a wider range of amenities, such as shared fitness centers, pools, and food and beverage options that highlight the best of each brand. This model also benefits a range of locations—high-density markets, including Raleigh, Nashville, Montreal, and smaller cities with more targeted demand generators, such as Lumberton, North Carolina and Kearney, Nebraska.”
Beyond the existing portfolio, dual-brand properties are expected to continue to grow, with more than 100 dual-brand Hilton properties currently under development.
“Dual-brand hotels are a key example of how we are able to flex our brands to meet owner demand, ensuring we are the partner of choice when developing a hotel,” said Matt Wehling, senior vice president, development, United States and Canada, Hilton. “With more than 100 locations currently under development, the majority of which are located in the United States, we’re partnering with owners across the country to deliver creative solutions that address unique market demands and create more opportunities for guests to experience Hilton’s brands.”
Typically, a single hotel or brand will occupy a property, with amenities, operations, and back-of-house functions used by the hotel. The majority of Hilton’s portfolio operates this way. In cases where owners see multiple demand sources, a dual-brand hotel may be a smart investment choice, diversifying revenue sources while also reducing operational costs. For example, a hotel owner might be building a hotel somewhere with a mix of business travel demand that could be best served by an extended-stay brand, alongside value-minded family leisure demand that would stay in a focused service brand, particularly one that includes free breakfast as standard. In cases like these, the hotel owner can meet both those guest needs with one property.
Dual-brand properties have trended towards a blended structure over the years, combining more spaces and delivering a different guest experience. In the last five years, Hilton has opened an average of 13 dual-brand hotels each year, doubling the size of its dual-brand portfolio.
Recent Dual-Brand Properties
- Tru by Hilton Phoenix Midtown X Home2 Suites by Hilton Phoenix Midtown: There are more than 40 dual-brand properties under development for Tru and Home2. The recently opened Home2 Suites by Hilton Phoenix Midtown and Tru by Hilton Phoenix Midtown leveraged its prototype, adapting it to meet the requirements of this site, providing guests and their pets a stay experience rooted in value and comfort, where guests can enjoy the services each brand is known for, including Tru’s pancakes and Home2’s new build your own breakfast sandwiches.
- Tru by Hilton Lumberton X Home2 Suites by Hilton Lumberton: This dual-brand hotel opened in 2025 as one of the largest hotels in Lumberton, showing the dual-brand prototype’s ability to adapt to smaller cities. Guests at Tru by Hilton Lumberton and Home2 Suites by Hilton Lumberton can eat breakfast in the shared communal space and relax at the outdoor patio and fire pits.
- Tempo by Hilton Raleigh Downtown X Homewood Suites by Hilton Raleigh Downtown: Opened earlier this year, this dual-brand hotel is the first under these two Hilton brands. The contemporary dual-brand property offers spaces and amenities tailored to business and leisure travelers. As a convergence of upscale comfort and convenience, the property offers flexible meeting and event spaces and property amenities to help all guests maintain their fitness routine at the center and enjoy food at the property’s rooftop bar and restaurant, Urban Oak.
- Hampton by Hilton Austin East Side 5th Street X Home2 Suites by Hilton Austin East Side 5th Street: Located near attractions and a short distance from downtown Austin’s shopping, dining, and nightlife, this pet-friendly hotel offers a range of amenities for business and leisure travelers. Whether traveling for a short trip or an extended stay, guests can start their day with a breakfast featuring dishes from both brands before using the hotels’ pool and fitness center.
- Hilton Garden Inn Nashville West End Avenue X Home2 Suites by Hilton Nashville West End Avenue: This dual-brand hotel offers a blend of accommodations and extended-stay suites. Located in Midtown Nashville, the pet-friendly hotel has amenities such as a rooftop pool, fitness center, and on-site dining at the Garden Grille & Bar.
