CitizenM Tower of London Debuts British-Themed Design

Located opposite the Tower of London, and positioned on top of one of the city’s busiest tube stations, citizenM Tower of London, a flagship hotel, is the second citizenM property in London, and part of an expanding collection that currently includes eight hotels throughout the UK, the Netherlands, France, and the United States.

Designed by acclaimed Dutch firm, concrete, the 370-room, 8-story hotel is a large space with floor to ceiling windows and a wrap around terrace that offers stunning 360 views of London and its famed skyline. As with its sister properties, citizenM Tower of London features innovative amenities including: Self check-in, completely customizable guest rooms via touch screen MoodPads, a communal workspace, Apple iMac stations, outdoor spaces, event and meeting areas, a design partnership with the furniture brand Vitra, and canteenM—a 24 hour grab and go-style cafeteria featuring an open kitchen with a full-service cocktail bar.

New features to the citizenM brand and the Tower of London location, include: coffeeM—a bar where both guests and locals will be able to get freshly brewed coffee and pastries from baristas; cloudM—a secondary bar on the hotel’s wrap around terrace which offers unmatched views of the surrounding cityscape; societyM—the hotel’s 1950s inspired meeting rooms that offer whiteboards, blackboards, and free wifi; and collectionM—a brand new retail concept, which offers an exclusively curated collection of travel accessories, art, books, interiors, and design objects. Over 100 items from more than 20 innovative and creative brands, will be available for purchase either online or at the hotel. For the launch of this retail concept, the hotel group is collaborating with The Public House of Art to present ‘The Awesome for citizenM’—an exclusively curated capsule collection of limited edition artworks from notable artists, including Dutch artist Barbara van den Berg and British photographer Paul Cox. Pieces of the collection will also be on display in the hotel’s guest rooms.


As with its sister properties, the citizenM Tower of London hotel lobby acts as a central hub for guests, and features an oversized living room with floor to ceiling book shelves. The space is adorned with art and design pieces from citizenM’s own personal collection, as well as original works from notable British artists like Dominic Harris, a commissioned wall piece by Peter Lamb, and a new installation by Julian Opie that wraps around the hotel’s façade. A dramatic kinetic light install from Dutch design duo Studio Drift is also featured in the hotel’s lobby and is comprised of material covered lamps, which continually float up and down past the eight floors of the hotel, creating a magical and mesmerizing experience for viewers.

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