OperationsMarketingChoice Hotels Launches New Multichannel Marketing Campaign

Choice Hotels Launches New Multichannel Marketing Campaign

NORTH BETHESDA, Maryland—Choice Hotels International, Inc. launched its newest multichannel national marketing campaign, “A Stay for Any You.” The largest in Choice Hotels’ history, the campaign includes actor and writer Keegan-Michael Key in national TV and streaming TV ads and social media content. The campaign shows some of the reasons people travel and how Choice can meet their needs. The broadcast ads were co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency of record.

“While guests travel for many different reasons, from family vacations and romantic getaways to business trips, what’s universal is the need to find a hotel that provides the right amenities at the right price in the right location,” said Noha Abdalla, chief marketing officer for Choice Hotels.

Keegan-Michael Key said, “I’m excited to play Choice’s ‘Any You’ character, which resonates with me and that moment in the travel planning process where I’m figuring out, ‘What version of me is going on this trip?”

The marketing campaign is the first since Choice Hotels integrated the Radisson Hotels Americas brands into its reservation system and migrated members of Radisson Rewards Americas to its Choice Privileges rewards program. The campaign is aimed at the value-conscious family, young professional, and business traveler audiences, with Key bringing various travel scenarios to life.

The campaign includes four Choice Hotels brands—Radisson, Cambria Hotels, Comfort, and Quality Inn.