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Hotel marketing

Five Ways To Streamline Guest Data and Better Target Marketing Messages

A guest signs up for a loyalty membership and then, six months later, receives a request to sign up for the same program. Another...

HSMAI Presents 58th Annual Adrian Awards Winners

At the 58th annual Adrian Awards, the Hospitality Sales & Marketing Association International (HSMAI) honored 2014’s outstanding hospitality advertising, public relations, and digital marketing...

Archer Hotels’ Fictional Host Elevates the Brand Experience

When LodgeWorks, a privately held hotel development and management company based in Wichita, Kan., was thinking through the concept for Archer Hotels, the inspiration...

Corralling Group Sales

For some hoteliers, group travel seems like trying to lasso wild horses. Like an unruly herd, the group market continually shifts, heading in one...

NYC to Host Hotel Week

In New York City, January has historically been a slow month for hotels. Following the flurry of activity and travel during the holiday season,...