Choice Appoints New VP of Franchise Development

TimMuirROCKVILLE, Md.—Choice Hotels International has appointed Tim Muir as vice president, franchise development. Muir will be responsible for the franchise growth of the Comfort Inn, Comfort Suites, Cambria Suites, Sleep Inn, and the Ascend Hotel Collection brands, and will report directly to David Pepper, senior vice president, global development.

“Welcoming an industry leader of Tim’s caliber to Choice Hotels is a testament to the strength of our brands and proven franchise system,” Pepper said. “Choice Hotels is capitalizing on the upswing in the lodging industry and current lending environment. I am confident that Tim’s leadership and experience will be an excellent addition to our franchise development organization and look forward to the continued success of our team.”

Muir brings over 25 years of franchise sales and development experience to Choice Hotels, most recently serving as the senior vice president, franchise sales and development for Wyndham Hotel Group. A proven leader at Wyndham, Muir was responsible for all new construction brands in North America and led an aggressive, strategic approach to create new growth opportunities.