The Roxy, the new incarnation of the iconic Tribeca Grand Hotel, is reenergizing the lower Manhattan experience. The refresh, which focused on the public spaces, movie theater, jazz clubs, coffee bar, and hair salon, enhances the hotel’s reputation as a hotspot for music, film, art, and style. The property has long been an integral part of the Tribeca Film Festival, hosting screenings and events, as well as live performances by bands like Blood Orange, M83, The XX, Bloc Party, and LCD Soundsystem. The new ground floor lounge is outfitted with an elevated stage and flanked by tiered-banquette seating, offering prime perches for live jazz and blues performances. “Everything I’ve created so far is to encourage people to make the spaces their home,” says Briana Stanley, design director for GrandLife Hotels. Weaving in industrial elements and subtle hints of Art Deco, Stanley drew inspiration from the neighborhood’s architecture and history. A complete redesign of The Roxy’s 201 guestrooms rounds out the transformation.
Front and Center
A variety of seating groups, positioned around the stage, make the lounge feel like a giant living room. “Some people want to be up front and center with the live entertainment, others want to be a little more intimate and enjoy the band in the background,” Stanley explains. “I wanted the space to be comfortable for everyone.”
Color Theory
The design features classic colors and textures, including tobacco leathers, antique green, rust mohair, bronze, and charcoal black. “I wanted the color language to lend itself to the entertainment and to evoke ‘jazz.’ Occasional pops of rich colors add movement and visual interest and play with the light.”
Light Up a Room
Accent lighting plays an important role in the atrium-style space because there is no ceiling or ceiling fixtures directly overhead. “We washed the brick walls with a soft glow to set off the brick and added some floor and table lamps and sconces to illuminate the different seating groups,” she says.
High Impact
The antique mirror is another detail that lends itself to music, entertainment, and jazz. “The antique mirror plays really well in the space because it adds so much movement and energy with the soft light reflecting,” Stanley notes.
