The Importance of Data Scientists in Customer Loyalty

Customer loyalty is at the top of most—if not all—of the big hotel companies’ priorities. These companies’ efforts to improve and enhance loyalty have...

Brands Battle OTAs for Guest Loyalty

The competition between online travel agencies and hotel chains continues to heat up in an ever-evolving marketplace. Online travel agencies have a symbiotic relationship...

Marriott Rewards Unveils Points Bidding

Marriott Rewards now allows members to use their points to bid on special experiences, such as a trip to see "Hamilton" on Broadway or...
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IHG Hotels Opens First avid hotels and Candlewood Suites Dual-Branded Property in North Platte

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, today announced the opening of its first dual-branded avid hotels and Candlewood Suites property in North Platte,...

Choice Hotels International Takes It to the ‘Next Level’ at 68th Annual Convention

Choice Hotels International (NYSE: CHH), one of the world’s largest lodging franchisors, kicked off its 68th annual convention in Las Vegas yesterday, highlighting the company’s strong...

Choice Hotels Hosts “SOAR” Seminar to Attract, Mentor and Educate Underrepresented Groups

Ahead of its 68th Annual Convention in Las Vegas, Nevada, Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, hosted its SOAR (Supporting...
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