Implications of the Rising Cost of Customer Acquisition
On a superficial level, the implications of the rising costs of customer acquisition are easily identified. Increased costs lead to a decline in profitability,...
Accounting for the Gap Between Guest-Paid, Hotel-Collected Revenue and COPE Revenue
Hoteliers have traditionally evaluated performance based on a variety of metrics across the industry, the common denominator being hotel-collected revenue, most similar to P&L...
Circumstances That Could Lead To Accusations of Price Gouging
Earlier this year, when wildfires in California began to spread and grow to out-of-control proportions, thousands were forced to evacuate. Some stayed with family...
The Challenge of Streamlining Supplier Invoice Payments
When it comes to receiving invoices from suppliers—regardless of whether a hotelier runs a small bed and breakfast or a large, multinational hotel chain—suppliers...
Conversion is King For Marketing and Loyalty Initiatives
For all the fanfare that accompanied the start of brands’ campaigns a year and half ago, hotel CEOs’ public discussion of the success of...