2021: The Light at the End of the Tunnel

Revenue Management: Not Just a Difference-Maker, but a Game-Changer

After a long and dark year of unprecedented challenges, continuing vaccine rollouts and declining COVID numbers finally bring into view a much-needed light at...
St. Pete Beach — beach market

Finding Business in 2020: Capturing Demand in Beach Markets and Beyond

Since the pandemic’s low point in mid-March when COVID-19 began prompting shutdowns and travel restrictions in the United States, STR recorded just three instances...
Asset Value

Invest in Smart Revenue Management to Protect the Bottom Line and Asset Valuation

As the aftershocks of historically low demand resonate across the industry, hoteliers can expect another year of disruption in 2021. This time changes will...
business woman working

A Crash Course in Hotel Revenue Management for Non-Revenue Managers

With widespread furloughs, downsizing, and consolidation across the hotel industry, everyone is multitasking these days, and revenue management is no exception. At some hotel...
College campus

Alternative Options: Higher Education Offers Hoteliers a New Revenue Stream

In August, STR reported that U.S. hotel occupancy topped 50 percent for the first time since March. That this was a benchmark to celebrate...
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