Starwood Unveils New Vision for Sheraton Brand
In conjunction with the 37th annual NYU International Hospitality Industry Investment Conference, Starwood Hotels & Resorts Worldwide today introduced Sheraton 2020, a comprehensive 10-point...
How to Deal: Leveraging Assets for Optimal Returns
The hotel business is attracting a lot of investment money and there’s a good reason for that. “The market fundamentals are as good as...
The Developing Story: San Jose
Booming business in the Silicon Valley and a thriving sports scene are fueling growth in this Bay Area city.
The largest city in the Bay...
How Westin Originated from Operation Rather than Ownership
It all started with a chance meeting in Yakima, Washington. The year was 1930, and S.V. Thurston, a one time acrobat who found owning...
Leveraging Ambient Scent as a Valuable Marketing Tool
Smiling staff, prompt service, and thoughtful amenities are all essential to an enjoyable hotel stay, but a looming stench in the lobby or a...