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Sarah Bergen


Pets Offer Hotels a Solid Source of Revenue

For an increasing number of Americans, leaving behind their furry friends when traveling is no longer an option. The American Pet Products Association estimates that Americans will spend more than $60.5 billion on their...

Leveraging Ambient Scent as a Valuable Marketing Tool

Smiling staff, prompt service, and thoughtful amenities are all essential to an enjoyable hotel stay, but a looming stench in the lobby or a stubborn cigarette odor that clings to the curtains may send...

Resort-Inclusive Concept Prevents Sticker Shock at Checkout

While a relaxing resort vacation can send guests into a state of euphoria, their happy mood can quickly turn sour at checkout when they discover a long list of fees and surcharges tacked onto...