Designing for the Digital Native: Generation Z

While marketers across all industries have focused heavily on attracting millennials, another generation of consumers is coming of age. The oldest members of this...

Transitive Check-In Stations Bring Guests into the Future

Traditional check-in desks are slowly becoming part of the past. Transitive check-in stations are revolutionizing the way guests are welcomed to a hotel or...

How 70 Years Have Shaped Best Western

Over the course of 70 years, it would be easy for a major hotel chain like Best Western to grow stale. But for CEO...

Check Out the Lobby at Boston Park Plaza

Owned by Sunstone Hotel Investors and managed by Highgate Hotels, the historic Boston Park Plaza recently completed a multi-year, $100 million renovation and restoration...

Heart of the House Tours Show Hospitality’s Importance

There’s no question in our line of work that the people—both the hardworking professionals and the guests we all serve—are the heart and soul...
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hampton brand lineup

Hilton Bolsters Lineup With Acquisition, Repositioning

Brand launches have been commonplace for Hilton over the past few years, but within the last few months, the company has fortified its lineup...

Oracle Hospitality Teams Up With Choice Hotels to Extend Nor1 Offering

AUSTIN, Texas—Oracle Hospitality announced that it has signed an agreement with Choice Hotels International to extend its AI-powered merchandising solution Oracle Nor1 to its...
Margaritaville Beach Resort Playa Caracol

Margaritaville Beach Resort & Residences Playa Caracol to Open in 2027

ORLANDO, Florida—Margaritaville and Grupo Los Pueblos announced a new beachfront condo destination in Playa Caracol. Set to debut in mid-2027, Margaritaville Beach Resort &...
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