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Ryan McBride

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Margaritaville Hollywood Beach

Developing Narratives for Themed Destinations

Brand immersion is not a new concept, but as the role of technology in our everyday lives grows, having a holistic hospitality brand is increasingly important. Cohesive brand narratives have the power to pull...
Montecillo Exterior Rendering

Authentic Hotels Are Not a Myth

The popularity of Airbnb has given rise to a set of consumer preferences that, until now, have been largely underestimated by many in the hotel industry. That is now changing, as more hoteliers recognize...

Designing for the Digital Native: Generation Z

While marketers across all industries have focused heavily on attracting millennials, another generation of consumers is coming of age. The oldest members of this demographic are barely out of high school, but the traits...