Industry NewsBrandsBest Western Debuts New-Build, Dual-Branded Property

Best Western Debuts New-Build, Dual-Branded Property

PHOENIX – Best Western Hotels & Resorts announced the opening of its first new-build, dual-branded hotel that brings together the Best Western Plus and Executive Residency by Best Western brands. The new property is designed for travelers searching for business, leisure, and extended-stay accommodations in Western Oklahoma.

“We are pleased to expand our portfolio with the addition of our first new-construction dual-branded property in beautiful Elk City,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “Dual-branded properties have become quite popular, as they allow developers to attract customers from two different market segments and increase the visibility for online channels representing different brands and offerings. We look forward to seeing our newest dual-brand in Elk City excel quickly.”

Located halfway between Oklahoma City and Amarillo, the Best Western Plus Elk City/Executive Residency by Best Western features 10 Best Western Plus guestrooms and 60 Executive Residency guestrooms, which are serviced by a shared lobby, food and beverage offerings, a fitness center, outdoor pool, and communal areas for relaxation. The executive Residency room include in-room kitchenettes with a stovetop, sink, microwave, and refrigerator. The hotel is located near the Elk City Municipal airport and is minutes from Elk City’s National Route 66, Old Town Complex, and Transportation Museums.

“We are truly honored to open Best Western’s first new-build, dual-branded property and look forward to welcoming guests to our beautiful hotel,” said Greg Wahlers, general manager of the Best Western Plus Elk City/Executive Residency by Best Western. “We wanted to add the extended-stay option to the regular mix of transient rooms, so that our property has the flexibility to offer guests exactly what they need. We are excited to share our Western Oklahoma hospitality with those visiting our town.”

Currently, Best Western Hotels & Resorts has 26 Best Western Plus/Executive Residency by Best Western properties in the pipeline and the number is predicted to escalate.