The American Society of Travel Agents (ASTA) has formed a committee that will focus on issues related to hotel distribution. Made of 10 travel agency and industry representatives, the committee will meet regularly to share knowledge and keep abreast of lodging industry issues to best position ASTA’s response to events in the hotel space. The committee has already identified a number of issues they wish to address, including new distribution channels like apps and mobile technology, and book-direct marketing campaigns. To read more about this new committee, click here.
