Industry NewsAmadeus Central Reservations System Deploys at Marriott Hotels

Amadeus Central Reservations System Deploys at Marriott Hotels

Amadeus announces an agreement with Marriott International to deploy the Amadeus Central Reservations System (ACRS) to modernize Marriott’s reservation infrastructure in the coming years. Integrating the ACRS will ultimately replace Marriott’s proprietary reservations system and expand its commerce capabilities, including enabling travelers to personalize their travels, by providing flexibility in choosing guestroom attributes and purchasing products like spa and golf when booking a stay.

The ACRS has been built to support the needs of enterprise hotel companies, including the integration of the hotel brands’ proprietary ecosystem, such as property management systems, loyalty programs, revenue management systems, data warehouses, and other third-party systems. Streamlining the integration points through a modern CRS platform increases operational efficiency and reduces IT complexity for both corporate and on-property users. The cloud technology architecture further enables availability and response times, with the additional benefit of resilient, seamless servicing.

Francisco Pérez-Lozao Rüter, president, hospitality, Amadeus comments, “We are excited to work with Marriott to deliver our next-generation technology throughout its portfolio. Adding Marriott to the global community of hotel brands choosing Amadeus to evolve their technology ecosystems supports our transformational vision and long-term investments to the industry. This platform empowers our customers to be able to meet ever-changing traveler expectations while gaining a single, consolidated view of data for more strategic decision-making.”

“We look forward to working with Amadeus and leveraging its CRS technology that will support our strategic vision to create a robust travel retailing platform for our guests and hotels,” says Drew Pinto, global officer, distribution, revenue strategy, engagement centers and global sales, Marriott International. “It will make the breadth of Marriott’s travel offerings more readily available to customers, giving them more choices to personalize their experience when they book travel with us.”

RELATED ARTICLES

New Pyramid Global Hospitality COO Continues Focus on Big Data to Benefit Owners

Pyramid Global Hospitality Chief Operating Officer Eric Habermann retired in April following seven years with the company and a nearly 40-year career in hospitality....

Grand Hyatt Kauai Resort & Spa Launches Scholarship Program

Grand Hyatt Kauai Resort & Spa, a 605-room resort, announced the launch of a scholarship program to support the continued education of its colleagues...

Hilton Surpasses 500 Hotels in Florida

MCLEAN, Virginia, and MIAMI, Florida—Hilton announced a major milestone as the company surpassed 500 open hotels across Florida. This growth was fueled in part...

Hunter Hotel Advisors Brokers Sale of Residence Inn Detroit Novi

ATLANTA, Georgia—Hunter Hotel Advisors (Hunter) announced the successful sale of the 107-key Residence Inn Detroit Novi. Spark GHC purchased the property from an institutional...

PMZ Realty Capital Arranges Loan for Hampton Inn Marysville

PMZ Realty Capital LLC announced that it has secured a $5.3 million loan for the Hampton Inn Marysville, located in Marysville, Ohio. The loan...

LivAway Suites Breaks Ground on New Property in Tucson, Arizona

SALT LAKE CITY, Utah—LivAway Suites announced the groundbreaking of its newest property in Tucson, Arizona, which marks its fourth in the state over the...