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Social Media Influencers Aren’t Just for Luxury Brands
Luxury hotels have been tapping into social media influencers since they emerged. Private islands, five-star stays, exorbitant room service, private butlers, and Instagram-worthy photo shoots—we’ve all seen it. While these draw engagement and wanderlust,...
Marketing Hotels Through Social Media Influencers
Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property means losing opportunities to capitalize on their visit. Today’s savvy...
Brand USA Collaborates With Global Influencers To Tell ‘United Stories’
BELLE FOURCHE, S.D.—Brand USA, the destination marketing organization for the United States, has launched United Stories, a mobile content creation lab that will travel the United States capturing stories told from local perspectives to...
Social Media Hits and Misses
Social media connects our world, providing travelers a means to explore places and cultures before actually experiencing them. An account, hashtag, or a single photo has the power to transport, inform, and inspire travel...
TripAdvisor Will Launch a Site Later This Year with a New Social Feed
NEEDHAM, Mass.—This week, TripAdvisor announced that later this year, it will be launching a new site and mobile experience that includes a social feed. Currently in beta, the site is evolving towards becoming a...
Five Tips for Incorporating Influencers Into Marketing Strategies
Within the last decade, hotel and travel marketing has been changed forever. The era of the billboard ad is rapidly coming to an end, and over 2 billion internet users are spending over an...
