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Social Media Influencers Aren’t Just for Luxury Brands
Luxury hotels have been tapping into social media influencers since they emerged. Private islands, five-star stays, exorbitant room service, private butlers, and Instagram-worthy photo shoots—we’ve all seen it. While these draw engagement and wanderlust,...
Marketing Hotels Through Social Media Influencers
Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property means losing opportunities to capitalize on their visit. Today’s savvy...
The Room Key: My Hotel Doesn’t Care About Social Media
The Room Key is LODGING's advice column for hoteliers, managers, and team members at all levels of hospitality. Have a question for our experts? Submit it here.
My hotel has no social media presence. What should I...
Brand USA Collaborates With Global Influencers To Tell ‘United Stories’
BELLE FOURCHE, S.D.—Brand USA, the destination marketing organization for the United States, has launched United Stories, a mobile content creation lab that will travel the United States capturing stories told from local perspectives to...
Social Media Hits and Misses
Social media connects our world, providing travelers a means to explore places and cultures before actually experiencing them. An account, hashtag, or a single photo has the power to transport, inform, and inspire travel...