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Social Media Influencers Aren’t Just for Luxury Brands
Luxury hotels have been tapping into social media influencers since they emerged. Private islands, five-star stays, exorbitant room service, private butlers, and Instagram-worthy photo shoots—we’ve all seen it. While these draw engagement and wanderlust,...
Marketing Hotels Through Social Media Influencers
Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property means losing opportunities to capitalize on their visit. Today’s savvy...
Positive Impact: Viceroy Hotels Asks For More Out of Social Influencers
When influencer Andrew Glatt stayed at the Viceroy Chicago in November, neither the hotel’s Tesla Model X house car, its sprawling rooftop lounge, nor its complimentary shoeshine service ever appeared in his Instagram post....
My Hotel Doesn’t Care About Social Media
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My hotel has no social media presence. What should I do?
"I work in revenue management. The hotel I work for doesn’t invest in social media at...
Brand USA Collaborates With Global Influencers To Tell ‘United Stories’
BELLE FOURCHE, S.D.—Brand USA, the destination marketing organization for the United States, has launched United Stories, a mobile content creation lab that will travel the United States capturing stories told from local perspectives to...
